Welcome to Quiz-Centered Marketing – the podcast that helps entrepreneurs, course creators, and small business owners turn quizzes into their most powerful marketing tool. Hosted by Yesenia Faiella, Founder of The Quiz Creator and launch strategist extraordinaire, this show is your go-to resource for leveraging quizzes to grow your email list, segment your audience, and sell with confidence. Each episode is packed with actionable insights, real-world examples, and proven strategies to simplify and amplify your marketing. Whether you’re creating your first quiz or looking to optimize your existing strategy, you’ll learn how to use quizzes to attract the right leads, create personalized experiences, and build a marketing funnel that converts. We’ll dive into topics like: > Choosing the perfect quiz topic for your audience > Writing irresistible questions and results > Using quizzes to create high-converting email funnels > Running quiz-powered Facebook ads > Segmenting your audience for tailored offers You’ll walk away from every episode feeling equipped to take your marketing to the next level. If you’re ready to turn casual quiz takers into ready-to-buy customers and grow your business without overwhelm, you’re in the right place.