Spending way too much time trying to figure out what makes you different from everyone else in your industry?
I get it - but while you're hunting for that elusive unique selling point, you're probably overlooking four things that are way more powerful than any USP could ever be...and you already have all of them.
In this episode, I'm breaking down 4 things to focus on instead of your USP, plus sharing the story of a client who went from months of creative paralysis to confident content creation once she stopped looking for what made her unique and started embracing what was already there.
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