In this episode of Quickfire Marketing, host E.T. Mac welcomes Courtney Kehl, CEO and Founder of Expert Marketing Advisors. They dive deep into the crucial role of partner marketing in business growth. Courtney shares insights from successful campaigns with companies like Cisco and Viptela, and discusses challenges in scaling partnerships. They also explore strategies for maintaining productive partnerships even without active projects, ensuring cooperation with larger enterprises, and fostering a two-way relationship.