In this episode of Quickfire Marketing, we address the challenges faced by smaller companies in the competitive world of digital advertising. Join us as we explore cost-effective strategies to compete with industry giants. Learn how to target audience segments, leverage customer data for both acquisition and retention, and optimize your digital marketing efforts through continuous testing. Featuring expert insights from our guest, Leon, we offer practical tips to boost engagement, reduce churn rates, and improve click-through rates and conversions.

00:36 Finding Competitors and Inspiration

01:46 Adapting Strategies from Industry Giants

04:03 Effective Segmentation and Messaging

04:39 Leveraging Conferences and Remarketing

05:13 Utilizing Customer Lists for Targeting

05:52 Strategies to Reduce Customer Churn

06:38 Leveraging Ads for Customer Retention

09:36 Conclusion and Final Thoughts