Harnessing the Power of Organic Social Media for Companies In this episode of Quick Fire Marketing, host ET Mac talks with Shaleigh Thomas from Rev about the crucial role of organic social media in confirming a company's legitimacy and enhancing brand loyalty. They delve into strategies for convincing CEOs on the value of platforms like TikTok, the challenges in proving ROI from organic social, and tips for choosing the right platform based on audience and resources. They also discuss the changing algorithms and content strategies for engaging different age groups and the importance of a human approach in sales and marketing efforts on social media. 00:00 The Importance of Organic Social Media for Companies 00:28 Introducing the Expert: Shaley Thomas on Social Media Marketing 01:13 The Challenge of Proving ROI with Organic Social Media 02:53 Choosing the Right Social Media Platforms for Your Business 04:27 Content Strategy: Quality, Frequency, and Platform Specifics 05:41 Creating a Repeatable Social Media Strategy 07:33 Engaging Authentically on Social Media as a Sales Strategy 09:30 Wrapping Up: Insights and Goodbyes