In this episode of Quickfire Marketing, host ET Mac welcomes event marketing expert Danielle Winters. They dive deep into strategies for determining the worth of attending, exhibiting, or hosting at trade shows. Danielle shares insights on setting goals, maximizing ROI and ROO, planning meticulously, and the significance of brand awareness and networking. Additional tips on choosing the right swag, the essentials of event preparation, and maintaining a positive attitude during challenges are also discussed. Perfect for anyone gearing up for trade show season!