Join host E.T. Mac and social media expert Ryan Mitchell from Vertex Inc. as they delve into the evolution of social media marketing over the past 15 years. Explore the importance of employee advocacy in representing a brand, the integration of social media into comprehensive marketing strategies, and the challenge of budget allocation. Learn practical tips on engaging guarded audiences, balancing content cadence, and finding new 'watering holes' in the vast social media landscape. Perfect for startups to seasoned marketers, this episode offers valuable insights on maximizing social media's impact in B2B and B2C contexts.