That pivotal moment on a sales call when you have to talk about money... does it make you feel a little 😬?

For business leaders selling high-value services, presenting a premium price without feeling apologetic or "slimy" is a huge hurdle. This episode is your complete guide to navigating the "money talk" with confidence, integrity, and authenticity.

In this episode, Jennifer Swineford teaches you how to:

• Make the Critical Mindset Shift: Why owning your value and understanding your "service imperative" is the non-negotiable first step.
• Anchor Value Before You Reveal the Price: Learn two powerful questions to ask that get potential clients to articulate the value of your solution in their own words.
• Deliver Your Price with Quiet Confidence: How to state your investment as a straightforward fact, avoiding the apologetic tone that undermines your worth.
• Navigate Price Hesitation Authentically: Discover the "Trust-Building Tier" strategy – a powerful alternative to discounting that builds trust and creates a natural upgrade path.
• Why Fair Compensation is Essential for Sustainable Service: A quick, important reminder on why charging your worth enables you to serve clients better in the long run.
• Your Actionable Takeaway to build confidence for your next pricing conversation!

This episode will help you stop dreading the money conversation and start seeing it as an opportunity to demonstrate your value and partner with your ideal clients.

✨ Actionable Challenge: Before your next sales call, take 15 minutes to write down the profound transformation your service delivers. Then, practice saying your price out loud, connecting it to that incredible value.

Ready to master your pricing and confidently sell your high-value services?

➡️ Book a FREE Strategy Session with Jennifer

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