Q: What’s the most unexpected benefit of being a podcast guest?

One of the unique advantages of podcasts over other marketing channels is the unexpected opportunities that can arise from sharing your story. While traditional marketing efforts like ads focus on ROI—raising capital, boosting sales, or growing your mailing list—podcasts offer benefits you might not anticipate.

For example:

• New Collaborations: A podcast host might express interest in forming an affiliate partnership or exploring other collaborative ventures with you.

• Charitable Contributions: Listeners may reach out to support your charitable causes, such as donating proceeds from their annual events to your charity.

• Investment Opportunities: Hosts or listeners could offer to fund your projects or deals, providing capital that you were seeking in ways you hadn't imagined.

These outcomes aren't guaranteed for everyone, but they highlight how podcasts can open doors that other forms of marketing might not. By building rapport and authentically telling your story, you connect with people on a deeper level. This connection encourages others to engage with you beyond the typical customer relationship.

Podcasts allow you to:

• Build Trust: Sharing your experiences and insights helps establish credibility with your audience.

• Expand Your Network: Engage with hosts and listeners who can become valuable contacts in your industry.

• Create Lasting Impact: Your message can inspire others to take action, leading to meaningful opportunities.

While not every podcast appearance will result in these hidden benefits, the potential for unexpected and rewarding outcomes makes podcasting a powerful addition to your marketing strategy. It's about more than just promoting your business; it's about forming genuine connections that can lead to extraordinary possibilities.