Alex Sanfelipo one time asked me: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach?
Whether you're new to podcasting or a seasoned guest, incorporating niche podcasts into your schedule is a game-changer. Here's why:
Deep Dive into Expertise
In-Depth Conversations: Niche podcast hosts are often industry insiders. They ask insightful questions that go beyond the surface, allowing you to showcase your deep knowledge.
Showcase Your Experience: Discussing specific stories and nuanced topics highlights your expertise and the breadth of your experience.
Establish Yourself as an Authority
Go Beyond General Topics: While broad podcasts are great for reaching a wider audience, they often stick to generalities. Niche podcasts let you delve into specifics, helping you stand out as an expert.
Demonstrate Industry Insight: Engaging with a specialized audience reinforces your position within your field.
Leverage SEO Benefits
Enhanced Online Presence: Even smaller niche podcasts boost your visibility. Being featured on shows titled around your expertise improves search results when people look you up.
Perception Matters: Potential clients or employers see your association with industry-specific platforms, adding to your credibility—even if they haven't listened to the episode.
Don't Overlook Smaller Shows
Value Beyond Size: A podcast with just a few episodes and reviews can still offer significant benefits.
Strategic Appearances: Focus on podcasts that align closely with your niche, regardless of their audience size.
Takeaway
Prioritize niche podcasts to deepen your impact and solidify your authority in your industry. Their targeted reach and the opportunity for in-depth dialogue make them invaluable additions to your podcasting strategy.