Q: How important is a speaker one-sheet when looking to get booked, and what should you include on it? -
A: It’s NOT important at all. Having a well crafted email pitch works just fine by itself.
In my experience, having a one-sheet isn't essential for securing podcast interviews. Over the past four years, I've booked 1,500+ interviews without ever using one. Here's why:
Email Deliverability: Attaching files can risk your emails landing in spam, reducing your chances of getting noticed.
Effective Pitching: A well-crafted pitch email should suffice. It can include all necessary details like your proposed topics, social media links, and bio. If your pitch is clear and compelling, that's often all a host needs to decide.
Usability Concerns: One-sheets can be visually appealing but practically cumbersome. They often aren't clickable or easy to copy from, which can frustrate hosts who want to use your bio in their show notes.
From my 15 years in the music industry, I found that despite their professional appearance, one-sheets often added little value. Instead, focus on refining your email pitches to capture the essence of what you can bring to a podcast.
Remember, the goal is to make it easy for podcast hosts to see your value without extra steps. Keep it simple and direct!
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
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Personal Instagram - https://www.instagram.com/spencercarpenter/