She said “Platform as a service.”
“Platform as a service?” I thought “what is that?”
Recently, Marie Smith, Data Architect & Chief Information Officer of Data360 Solutions from Los Angeles, CA shared more about her PaaS venture & her experience as an inventor.
Marie knows data backwards & forwards; she lives and breathes it as a hybrid CIO/CTO for Data360.
So what is Data360 Solutions?
According to Marie, it’s a low-cost alternative to Google ads and Facebook ads; it is decentralized—meaning you as a company/organization can set up your own custom infrastructure to attract your ideal clients.
Learn more about Data360 Solution here: https://www.data360.solutions/
Systems designs, tech stack choices, protocols & everyday workflows are part of her main responsibilities in her current role.
Marie and her co-founders have bootstrapped Data360 into a medium sized company and on their way to a Series A round.
As a deep tech company, they're partnering with tech giants among which are Google & Microsoft; currently as a PaaS, Data360 reaches about 1.5M people per month.
Marie's ambitious entrepreneurial spirit has led her to be a founding contributor in her 20 year career to nearly 50 media, tech and wellness companies and projects which have contributed to over $100 million in transactions.
As an Adtech developer for Facebook and Twitter, Marie was part of the teams that prototyped ad products we interact with these days; she was among those who prototyped ad pages and offered campaign best-practices on ad units & how the units should be technically developed.
At the start of her entrepreneurial journey, Marie had already been in the Media & Entertainment industry in various roles. She ventured into entrepreneurship, specializing as a Media Tech Expert consulting for companies as a seasoned software developer and data scientist
This is when her eyes opened to a different world, a world where she created her own projects and created value for her clients in way that hadn't been done before!
During our chat, Marie confidently stated that you should "create your life—don’t passively wait to be found"....and most importantly, "learn about how money works" in our world if you want to live the life you truly want.
In our full conversation, Marie shares:
✨ How she transitioned into STEM with a Film & Media background
✨ Why she became an entrepreneur after working in Adtech as a software developer & data architect for Facebook and Twitter
✨ What makes a great founder
✨ Her responsibilities as CIO of Data360 Solutions & what her day looks like as CIO
✨ What a PaaS is & how Data360 actually works
✨ Being a mom and an entrepreneur
✨ Actionable advice for women in STEM about entrepreneurship
