In this episode of Quality Values, I sit down with Joe Candido, author of Leadership Selling and a coach to elite sales organizations. We dive deep into how trust, alignment, and empathy are the missing links in most sales systems—and how applying these principles can transform a sales team’s performance.Joe shares what he’s learned from decades in high-level tech sales, how he redefined selling as leadership in action, and how he helps companies go beyond just hitting quotas to creating cultures that win with purpose.

🔥 Episode Timeline

⏳ [00:00] Intro – Who is Joe Candido & what is Leadership Selling?

⏳ [01:37] Defining “leadership selling”: connection over product

⏳ [08:06] Measuring research & preparation—quality vs. quantity

⏳ [14:05] Joe’s sales background & his “aha moment” in the tech industry

⏳ [21:32] How shifting your sales approach builds long-term trust

⏳ [26:16] When does a consultative call turn into a pitch?⏳ [29:17] How to build the abundance mindset early in your sales career

⏳ [34:15] Pipeline building: the secret to confident, customer-first selling

⏳ [41:13] Selling vision, not features – the Home Depot drill bit principle

⏳ [49:04] What clients really want when they hire sales consultants

⏳ [55:32] Aligning company values, team values & customer values

⏳ [57:59] Reflections on Vermont & finding meaning wherever you are

⏳ [1:00:11] Where to find Joe’s book & stay in touch

📚 RESOURCES MENTIONED

=Leadership Selling by Joe Candido — Available on AmazonJoe’s website, book & coaching services — https://leadership-selling.com/

💬 If you want to sell with integrity and build trust-based systems that scale, this conversation is a must-watch

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Let’s talk in the comments.🎧 Available on YouTube, Spotify, and Apple Podcasts#QualityValues #LeadershipSelling #JoeCandido #SalesPodcast #BusinessLeadership #AbundanceMindset #SalesTraining #TrustBasedSelling #SalesCoaching #CustomerCentric #PodcastConversation