David discusses how to define the value proposition of the products or services of a publicly-traded enterprise, and then confidently explain it via an elevator pitch. Can you illustrate the value proposition of the company behind your favorite stock with a crayon, i.e., a short sentence or phrase? Successful, do-it-yourself investors don't buy what sounds or feels good but allocate their hard-earned dollars to the common stocks of businesses they confidently understand and appreciate. Listen on how to better define and explain the value proposition of the products or services of your owned or targeted companies. Formerly Episode 1.12.