The Qualitative Research Methods for Everyone podcast brings author and professor Karen O’Reilly into challenging conversations with students, academics and practitioners around the world. Together, they explore how the toolkit approach - a curated collection of expert skills, knowledge, procedures, tools and information - can help navigate the complex terrain of contemporary qualitative research methods. 

For this final episode, I have the delightful company of long-term friend and colleague Professor Michaela Benson. Michaela is Professor of Public Sociology at Lancaster University and an expert in migration, citizenship and identity. She has vast experience in qualitative methods, project management and writing and communicating for diverse audiences. She is also the Chief Executive of The Sociological Review Foundation.

Focusing on Chapter 9, Communicating, we have an in-depth conversation about writing with style, writing for different audiences and producing different kinds of output.

Michaela shares an insightful example of one of her recent publications that has emerged out of stacking together (or building up) content from other outputs such as blogs, reports and podcasts. It is a neat example of higher-level analysis and the work that must go into preparing research for communication. This was based on her current research, Rebordering Britain and Britons after Brexit. You can check it out at **https://migzen.net** — definitely worth a look if you are interested in different forms of research communication.

We also spend some time talking about how people read, listen and think in different ways, emphasizing the value of diverse communication methods for different audiences. I especially love that Michaela thinks calling the chapter “Communicating” was “a stroke of genius”. I will take that. 

Special thanks to Bahar Celik Muller, Senior Marketing Executive and Martha Gleeson, Digital Marketing Executive, for their support, advice and expertise.

Find out more about the book: https://policy.bristoluniversitypress.co.uk/qualitative-research-methods-for-everyone

Intro music: Good Times Are Coming by Bohdan Kuzmin from Pixabay.

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