When Olivia Wilde’s Don’t Worry Darling was announced, it looked like a hit: buzzy cast, big themes, impeccable styling. With Florence Pugh at the emotional centre and Harry Styles bringing global fan heat, it had all the makings of a cultural moment. What we got instead was a spectacle that spiralled into gossip-fuelled chaos — one that redefined what a modern film campaign even is.

This isn’t a takedown. It’s a case study. A timeline of spit conspiracies, “Miss Flo” memes, and digital PR damage control. From the LaBeouf exit to the Venice Film Festival premiere, we’re breaking down how Don’t Worry Darling became less of a movie and more of a meme — and what that says about the future of film marketing.

⚡ How does social media reshape narrative?

📱 What happens when audiences take over the story?

🌀 And what does it mean when the promo becomes the product?

This is not the campaign they planned.

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