This week, Lewis is joined by Adam Brannon, Senior Content Strategist at Herd and founder/editor of Movie Metropolis, to talk copy, cinema, and where those worlds collide.

From a Cubs Christmas story that was “too dark,” to Press Association days writing TV/film listings, to leading content at Herd, Adam shares how he plans rigorously for clients, removes ego to honour brand tone, and why one LGBTQ+ sexual-health article became a proud “speak to the audience you’re missing” moment.

They also nerd out on Jurassic Park, the Marvel-style quip problem, and writing to film scores...and Barbra Streisand.

Find Adam on LinkedIn

Find Movie Metropolis at moviemetropolis.net, on Instagram and on Facebook

Find Herd at herd.io