This week, Lewis is joined by Ash Billinghay, a freelance copywriter with a knack for irreverence, client-winning tone, and the occasional rant about bad advertising.

From AOL chatrooms and Joanna Lumley’s welcome message to writing tone of voice guidelines for First Direct and becoming the voice of Samsung’s training academy, Ash traces his journey from agency life to freelance freedom.

They also dive into advertising’s big problem with data, KFC’s cult-like chicken ads, and why data will never tell you to put a gorilla and Phil Collins together.

Also featuring rants about AI, love letters to Bob Mortimer and Dave Trott, and a creative process that involves putting a teabag in your brain.

Find Ash at ashbillinghay.com and on LinkedIn