In this episode, Lewis is joined by freelance copywriter Eddie Hall to talk about his unusual path into copywriting, from a criminology degree to landing his first in-house job just a week after graduating, to bouncing back from redundancy and building a full-time freelance career.
From the power of a single landing page to change a customer’s mind, to the frustrations of AI content checkers, to why “it loves a dash” (and why everyone on LinkedIn suddenly loves the Oxford comma), Eddie shares honest insights, resilient lessons, and a sharp take on what clients often misunderstand about good copy.
If you’ve ever questioned whether copywriting can truly make an impact, or want to hear two writers laugh about commas, jazz, and why AI should stay far away from our entertainment, this is the episode for you.
Connect with Eddie on LinkedIn.
