It's April 2nd, and after a bit of a podcast break, here's a massive update: Insider, the subscription-based platform for musicians (think OnlyFans meets Spotify, but way better for artists), just launched a custom app for two Dartmoor-based artists. The results? Explosive.

In this episode, I dive into:

• Why giving up is not an option

• How we hit a massive spike in users and revenue

• The power of building bespoke tools for artists

• Why fun and memes might be your startup’s secret weapon

• And how AI is becoming part of my marketing team (yes, really)

I also talk about the creative joy of collaboration, ChatGPT as a “vibe marketeer,” and the meme-powered marketing strategy we're testing out. If you're building something for artists, or are an artist—this one's for you.