"Almost half of UK adults have used the Amazon app in the last month" - recent statistics show that people are more inclined to shop online than visiting a physical store. The hot question now for businesses is: how can they create an exceptional customer experience online and meet the ever-changing expectations of the online customer every time they visit your store? In this episode of the PureClarity Podcast our host, Andre, is joined by PureClarity's very own Commercial Director, Rachel Swann, to discuss how businesses need and can adapt to the changing behaviours of the online consumer.