Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production. Chris also shares his experiences with influencer partnerships, including a collaboration with Aaron Witt, and tips for small marketing teams to thrive. 00:00 The Importance of Detailed Briefs for Agencies 00:44 Introduction to Pure Gold Marketing 01:51 Interview with Chris Gander: Background and Role 03:29 Navigating Social Media Channels 06:45 Developing Effective Content Strategies 13:27 The Role of Thought Leadership in Marketing 19:40 Working with Agencies and Suppliers 20:53 The Art of Brief Writing 21:20 Engaging Stakeholders Effectively 23:53 The Power of Influencers 29:40 Global Operator Challenge 31:26 Advice for Small Marketing Teams 32:52 Partnering with Other Companies 34:08 Chris's Passion for Content Creation 35:11 Conclusion and Farewell Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au