How Aletek's Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill

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Pure Gold Marketing

Pure Gold Films

6 episodes

6 days ago

Dive into the world of marketing for Australian industry with host Edwin Davis, featuring a new expert guest every episode. From mining to machinery, construction, technology and transport, join us as we uncover insights from the legends shaping the future of B2B corporate marketing. Tapping into a wealth of vast experience and wisdom to bring you valuable insights and perspectives, every episode is worth its weight in marketing gold.

Marketing

Business

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All content for Pure Gold Marketing is the property of Pure Gold Films and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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How Aletek's Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill

Pure Gold Marketing

34 minutes 31 seconds

1 year ago

How Aletek's Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill

National Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add value when marketing to other mining companies. 00:00 Introduction to Sales and Marketing Collaboration 00:32 Welcome to Pure Gold Marketing 00:57 Interview with Arnie Hill: Background and Role at Aletek 02:53 Understanding Aletek's Products and Market 04:09 Sales and Marketing: Differences and Synergies 06:31 Challenges and Mistakes in Sales and Marketing 11:28 Strategies for Effective Sales and Marketing Collaboration 14:37 Expanding Aletek Globally 17:02 Salespeople Thinking Like Marketers 25:25 Building Trust and Nurturing Client Relationships 29:06 The Role of Expos and OEM Relationships 31:54 Leveraging LinkedIn Newsletters 33:27 Conclusion and Final Thoughts Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au