Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan

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Pure Gold Marketing

Pure Gold Films

6 episodes

6 days ago

Dive into the world of marketing for Australian industry with host Edwin Davis, featuring a new expert guest every episode. From mining to machinery, construction, technology and transport, join us as we uncover insights from the legends shaping the future of B2B corporate marketing. Tapping into a wealth of vast experience and wisdom to bring you valuable insights and perspectives, every episode is worth its weight in marketing gold.

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All content for Pure Gold Marketing is the property of Pure Gold Films and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan

Pure Gold Marketing

55 minutes 57 seconds

8 months ago

Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan

Discover how Scott Keenan, Director of Public Affairs at the NSW Minerals Council, leverages storytelling to shape the mining industry's narrative.

Scott shares insights on the evolution of digital marketing, the power of video content, and the importance of engaging the right talent.

He also discusses strategies for building audience trust, adapting to new media formats, and crafting purpose-driven campaigns that resonate.

00:00 Introduction to Pure Gold Marketing

01:13 Meet Scott Keenan from NSW Minerals Council

01:50 Background in radio, news, and journalism

05:30 Moving into the Mining industry

06:31 Changes in communication platforms over 15 years

08:45 Importance of community engagement and building trust

12:30 Storytelling and content creation in mining

16:27 The power of video in communicating mining stories

21:29 The Responsible Mining Campaign

23:41 Working with creatives and production teams

27:14 Planning and executing video shoots

32:15 Filming on mine sites and the power of pre-production

37:50 Tips for making people comfortable on camera

39:24 Creating content for social media and vertical video

42:24 Sponsorship of the Newcastle Knights

46:32 Advice for marketing and communications professionals

51:27 Future trends in communications

54:43 Closing remarks

Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/Learn more about Pure Gold Films here https://puregoldfilms.com.au