🎙️ In this episode of the Pure Digital Passion Podcast, I sat down with Rob Meakin, Director of Fraud & Identity at Creditinfo Group, during the official launch of Creditinfo’s new Identity | KYC | Fraud platform in Nairobi.

🇰🇪 Kenya is the first global market to roll out this next-gen eKYC solution — designed to help digital lenders, banks, and fintechs verify identities, prevent fraud, and build trust from the very first customer interaction.

Rob shares insights from over 20 years in fraud management and digital identity innovation across the UK and global markets. We discuss:

✅ Why trust in digital finance starts with multi-attribute identity verification

✅ How AI is being used (and misused) in the fraud prevention space

✅ Why simple ID checks are no longer enough in today’s environment

✅ How Creditinfo’s platform uses cross-source analytics to detect anomalies

✅ The cost of onboarding fraud — from bad debt to customer drop-off

✅ Why Kenya’s ecosystem was chosen for the global rollout

✅ What it takes to balance security with seamless customer experience

This is a must-watch episode for anyone serious about building secure, scalable, and inclusive digital financial services in Africa.

📍Want to learn more about Creditinfo’s new eKYC solution Visit: https://shorturl.at/TcVkJ