Episode 148 - A Conversation with Creditinfo's John Cannon On Scaling Trust, Fighting Fraud, & Reinventing eKYC in Kenya

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Pure Digital Passion with Moses Kemibaro

Moses Kemibaro

163 episodes

14 hours ago

This is pure digital passion, the podcast of Moses Kemibaro, one of Kenya's and Africa's leading digital marketers, techbloggers, and technology analysts. Join me for insightful interviews and commentaries on all things digital from across the African continent on a myriad of compelling topics and themes. I share Africa's stories of pure digital passion!

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Episode 148 - A Conversation with Creditinfo's John Cannon On Scaling Trust, Fighting Fraud, & Reinventing eKYC in Kenya

Pure Digital Passion with Moses Kemibaro

32 minutes 25 seconds

7 months ago

Episode 148 - A Conversation with Creditinfo's John Cannon On Scaling Trust, Fighting Fraud, & Reinventing eKYC in Kenya

In this episode of the Pure Digital Passion Podcast, I had the pleasure of sitting down with John Cannon, the Group Chief Commercial Officer at Creditinfo Global (Creditinfo), during his most recent visit to Kenya.

We spoke at a pivotal moment — just as Creditinfo was officially launching its next-generation eKYC and fraud prevention platform right here in Nairobi. Kenya, as it turns out, is the first global market to experience this layered identity solution, which aims to revolutionize how digital lenders, banks, and fintechs verify users, fight fraud, and accelerate customer onboarding.

Over the course of our conversation, John took me through his personal journey into the credit bureau space — from a chemistry student who stumbled into data and financial technology, to a commercial leader now helping shape Creditinfo’s fraud and ID strategy across 50+ global markets.

We also discussed:

✅ Why identity is the foundation of trust in digital finance

✅ The layered power of Creditinfo’s new Identity | KYC | Fraud API

✅ How the shift to mobile-first financial ecosystems is driving innovation in Africa

✅ What makes Kenya a launchpad for new fintech products

✅ Why agility, localization, and modularity are central to Creditinfo’s go-to-market approach

✅ The company’s roadmap for embedding credit scores into consumer banking apps

✅ How they’re enabling financial inclusion by making onboarding smarter and more secure

John also touched on how data insights from Creditinfo’s global bureau network are helping spot and stop fraud patterns in real time — such as rapid-fire loan applications under a single ID, or accounts that default before even making a single payment.

What stood out most in our conversation was how Creditinfo is merging global expertise with local presence to build digital trust in underserved markets — and how Kenya's and Africa's energy, openness, and mobile-first adoption are making it one of the most exciting regions for innovation in this space.

📍Want to learn more about Creditinfo’s new eKYC solution? Visit https://shorturl.at/TcVkJ