A glimpse into how we navigate our way through a crowded and competitive industry, and the guns we stick to when it comes to branding, blending, and getting the word out.
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A glimpse into how we navigate our way through a crowded and competitive industry, and the guns we stick to when it comes to branding, blending, and getting the word out.
Blending Mastery: The Artist, The Editor, The Collaborator - Puffery #007
Puffery
47 minutes 14 seconds
6 months ago
Blending Mastery: The Artist, The Editor, The Collaborator - Puffery #007
In this episode of Puffery, we break down The Explorer, the cigar that marked the beginning of ADVentura’s journey. But this isn’t just about tobacco - it’s about the evolution of creativity.
Following Rick Rubin’s philosophy of the Artist, the Editor, and the Collaborator, we explore:
🎨 The Artist – How Marcel and Henderson approached their first blend with raw instinct, passion, and the knowledge they had at that time.
✂️ The Editor – How their palates and techniques evolved, refining their understanding of balance and complexity.
🤝 The Collaborator – How mentorship, experience, and teamwork shaped what The Explorer would become.
Puffery
A glimpse into how we navigate our way through a crowded and competitive industry, and the guns we stick to when it comes to branding, blending, and getting the word out.
