The New Rules of Influence

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Public Figure Society

Torund Bryhn

94 episodes

3 months ago

**Welcome to The Public Figure Society,** the podcast where we imagine, strategize, and philosophize about the future we want to create. We are living in unprecedented times—institutions are crumbling, the gatekeepers no longer hold the keys, and we have become the architects of not just our lives but also the changemakers of society with a simple swipe or follow.

Today, we are all public figures in a society where AI is no longer just a tool; it has become an integral part of our lives, taking over tasks and automating in ways that push us into leadership—whether we are ready or not. As AI steps in as our taskmaster, we are thrust into taking ownership of our personal brands, decisions, and influence like never before. But with this newfound power comes the challenge of balancing visibility and privacy in a world where influence is currency.

This podcast is dedicated to exploring these shifts, providing insights and practical tools to help you navigate this new era with confidence. We'll engage in thought-provoking conversations with inventors, innovators, and trailblazers who are rewriting the future and redefining influence in this revolution of change. But it's not just about the experts—it's about everyday people who are embracing these changes, stepping up, and finding their unique place in this new world.

Everyone has something valuable to contribute, and together, we can rewrite the future.

The episodes will focus on:

❖ The Visionaries Leading the Shift – Learn from leaders driving transformation across industries.

❖ The Technologies Powering Change – Gain insight into AI, robotics, tools, and tactics that are reshaping productivity, communication, and influence.

❖ Strategies for Thriving as a Public Figure—Discover practical frameworks, tools, and actionable insights to adapt, show up authentically, and succeed in digital and real-life spaces.

Through in-depth conversations and real-world examples —ranging from CEOs and entrepreneurs to technologists and academics—we uncover the patterns, trends, and tactics that redefine leadership in this connected world.

Join us as we dive deep into the role of the changing role of public figure, master the art and science of influence, and discover how to rewrite our future.

Hosted on Acast. See acast.com/privacy for more information.

All content for Public Figure Society is the property of Torund Bryhn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

**Welcome to The Public Figure Society,** the podcast where we imagine, strategize, and philosophize about the future we want to create. We are living in unprecedented times—institutions are crumbling, the gatekeepers no longer hold the keys, and we have become the architects of not just our lives but also the changemakers of society with a simple swipe or follow.

Today, we are all public figures in a society where AI is no longer just a tool; it has become an integral part of our lives, taking over tasks and automating in ways that push us into leadership—whether we are ready or not. As AI steps in as our taskmaster, we are thrust into taking ownership of our personal brands, decisions, and influence like never before. But with this newfound power comes the challenge of balancing visibility and privacy in a world where influence is currency.

This podcast is dedicated to exploring these shifts, providing insights and practical tools to help you navigate this new era with confidence. We'll engage in thought-provoking conversations with inventors, innovators, and trailblazers who are rewriting the future and redefining influence in this revolution of change. But it's not just about the experts—it's about everyday people who are embracing these changes, stepping up, and finding their unique place in this new world.

Everyone has something valuable to contribute, and together, we can rewrite the future.

The episodes will focus on:

❖ The Visionaries Leading the Shift – Learn from leaders driving transformation across industries.

❖ The Technologies Powering Change – Gain insight into AI, robotics, tools, and tactics that are reshaping productivity, communication, and influence.

❖ Strategies for Thriving as a Public Figure—Discover practical frameworks, tools, and actionable insights to adapt, show up authentically, and succeed in digital and real-life spaces.

Through in-depth conversations and real-world examples —ranging from CEOs and entrepreneurs to technologists and academics—we uncover the patterns, trends, and tactics that redefine leadership in this connected world.

Join us as we dive deep into the role of the changing role of public figure, master the art and science of influence, and discover how to rewrite our future.

Hosted on Acast. See acast.com/privacy for more information.

Business

Education,

Society & Culture

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The New Rules of Influence

Public Figure Society

40 minutes 16 seconds

5 months ago

The New Rules of Influence

I sat down with Mike Klein to talk about what it really takes to lead through communication in a world that’s anything but stable. This isn’t just about writing clean copy or managing internal newsletters—it’s about power, politics, and personal presence.

Strategic communicators are being called to step up, not blend in. In this episode, we get into the real work of influence: shaping narratives, building credibility, navigating political landmines, and becoming the kind of leader people listen to.

Key Takeaways:

Communication isn’t a soft skill—it’s a leadership skill.
Political climate shapes how and what we communicate—internally and externally.
Personal branding isn’t optional anymore—your name is your leverage.
Strategic communicators are power players, not support staff.
Your network is your influence amplifier—introductions build authority.
Legacy in comms isn’t about tenure—it’s about impact.

Soundbite:

“If you can’t communicate, you can’t lead.”

“Credibility is the ultimate currency in communication.”

“Strategic communicators are the translators of chaos.”

“We are all brands now. The only question is: are you managing yours?”

“Real influence is built behind the scenes, through connection and consistency.”

Timestamps:

00:00 – Intro: Why this conversation matters

04:50 – The shift from messaging to strategy

08:34 – Chaos, communication, and control

12:34 – Navigating the political climate at work

16:32 – What organizations get wrong about comms

19:02 – Personal branding as a leadership tool

22:04 – Strategic communication as career leverage

25:56 – Building your presence and perception

28:50 – The hidden value of introductions

33:16 – Leadership, legacy, and the future of comms

37:35 – Final thoughts: owning your influence

Guest Bio: Mike Klein

Mike Klein is a globally recognized expert in strategic and internal communication. With over 20 years of experience leading comms for global giants like Shell and Maersk, he’s the founder of #WeLeadComms and a vocal advocate for elevating the role of communicators in complex organizations. Based in Reykjavík, Mike is known for challenging the status quo and shaping the future of influence from the inside out.

LinkedIn: https://www.linkedin.com/in/mklein818/

Website: https://changingtheterms.com/

Hosted on Acast. See acast.com/privacy for more information.

Public Figure Society

**Welcome to The Public Figure Society,** the podcast where we imagine, strategize, and philosophize about the future we want to create. We are living in unprecedented times—institutions are crumbling, the gatekeepers no longer hold the keys, and we have become the architects of not just our lives but also the changemakers of society with a simple swipe or follow.

Today, we are all public figures in a society where AI is no longer just a tool; it has become an integral part of our lives, taking over tasks and automating in ways that push us into leadership—whether we are ready or not. As AI steps in as our taskmaster, we are thrust into taking ownership of our personal brands, decisions, and influence like never before. But with this newfound power comes the challenge of balancing visibility and privacy in a world where influence is currency.

This podcast is dedicated to exploring these shifts, providing insights and practical tools to help you navigate this new era with confidence. We'll engage in thought-provoking conversations with inventors, innovators, and trailblazers who are rewriting the future and redefining influence in this revolution of change. But it's not just about the experts—it's about everyday people who are embracing these changes, stepping up, and finding their unique place in this new world.

Everyone has something valuable to contribute, and together, we can rewrite the future.

The episodes will focus on:

❖ The Visionaries Leading the Shift – Learn from leaders driving transformation across industries.

❖ The Technologies Powering Change – Gain insight into AI, robotics, tools, and tactics that are reshaping productivity, communication, and influence.

❖ Strategies for Thriving as a Public Figure—Discover practical frameworks, tools, and actionable insights to adapt, show up authentically, and succeed in digital and real-life spaces.

Through in-depth conversations and real-world examples —ranging from CEOs and entrepreneurs to technologists and academics—we uncover the patterns, trends, and tactics that redefine leadership in this connected world.

Join us as we dive deep into the role of the changing role of public figure, master the art and science of influence, and discover how to rewrite our future.

Hosted on Acast. See acast.com/privacy for more information.