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Psychology of Customer Success
Rachel Provan
28 episodes
3 months ago
Tired of being treated like the company's junk drawer? Frustrated that executives don't see the strategic value of your CS team? Struggling to get buy-in for the resources and respect you deserve? Rob Zambito, founder of Success Scaled Consulting and three-time VP of Customer Success, joins us to reveal how behavioral psychology transforms CS teams from reactive everything departments into proactive revenue-generating engines. With his unique background in consumer psychology and behavi...
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Management
Technology,
Business,
Science,
Social Sciences
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All content for Psychology of Customer Success is the property of Rachel Provan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Tired of being treated like the company's junk drawer? Frustrated that executives don't see the strategic value of your CS team? Struggling to get buy-in for the resources and respect you deserve? Rob Zambito, founder of Success Scaled Consulting and three-time VP of Customer Success, joins us to reveal how behavioral psychology transforms CS teams from reactive everything departments into proactive revenue-generating engines. With his unique background in consumer psychology and behavi...
Show more...
Management
Technology,
Business,
Science,
Social Sciences
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f0/ad/54/f0ad54e7-537d-cc47-3882-a37634278a4d/mza_7748377157605011372.jpg/600x600bb.jpg
The Loyalty Trap: Are You Fooling Yourself?
Psychology of Customer Success
39 minutes
1 year ago
The Loyalty Trap: Are You Fooling Yourself?
Are your "best customers" actually as loyal as you think?Or could it just be a matter of convenience?Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal!BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN: The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyalsHow to identify which type of lo...
Psychology of Customer Success
Tired of being treated like the company's junk drawer? Frustrated that executives don't see the strategic value of your CS team? Struggling to get buy-in for the resources and respect you deserve? Rob Zambito, founder of Success Scaled Consulting and three-time VP of Customer Success, joins us to reveal how behavioral psychology transforms CS teams from reactive everything departments into proactive revenue-generating engines. With his unique background in consumer psychology and behavi...