In this episode we look at how to determine the cost of marketing. Sometimes, some of the activities we do for marketing, like networking, cost far more that we think they do. In order to decide if you marketing efforts and expenses are worth it you have to look at the customer acquisition cost, the cost to acquire one customer. If your acquisition cost are too high you may actually end up losing money rather than making money. If you would like to discuss this, you can schedule a no-cost consultation with me at http://calendly.com/alliedpixels