Aline Holzwarth, MBA, is an applied behavioral scientist specializing in digital health research and scientifically informed product design. She is currently the head of behavioral science at Pattern Health and Principal at Dan Ariely's Center for Advanced Hindsight. She writes, "my training in psychology and business, and my experience in research and healthcare, have given her the kind of interdisciplinary lens that helps me appreciate the complexity of decision-making in the real wor...
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Aline Holzwarth, MBA, is an applied behavioral scientist specializing in digital health research and scientifically informed product design. She is currently the head of behavioral science at Pattern Health and Principal at Dan Ariely's Center for Advanced Hindsight. She writes, "my training in psychology and business, and my experience in research and healthcare, have given her the kind of interdisciplinary lens that helps me appreciate the complexity of decision-making in the real wor...
Designing for healthy behavior change | Behavioral science with Dr. Amy Bucher
Psych Mic
1 hour 19 minutes
3 years ago
Designing for healthy behavior change | Behavioral science with Dr. Amy Bucher
Amy Bucher, Ph.D. is Chief Behavioral Officer at Lirio, which unites behavior science with artificial intelligence to drive healthcare behavior change. She is the author of Engaged: Designing for Behavior Change, published by Rosenfeld Media. Before joining Lirio, Amy worked as Vice President of Behavior Change Design at Mad*Pow, a strategy and design consultancy, and on behavior change products in-house at CVS Health and Johnson & Johnson. See her website and blog here.Amy received...
Psych Mic
Aline Holzwarth, MBA, is an applied behavioral scientist specializing in digital health research and scientifically informed product design. She is currently the head of behavioral science at Pattern Health and Principal at Dan Ariely's Center for Advanced Hindsight. She writes, "my training in psychology and business, and my experience in research and healthcare, have given her the kind of interdisciplinary lens that helps me appreciate the complexity of decision-making in the real wor...
