“Never fear moving, never fear change.” - Genevieve Leveille (@chokokiller / @agriledger) is sowing the seed of change through the Blockchain. After receiving a bachelor’s of science degree in Bio-Chemistry from Columbia University, Genevieve went on to have an accomplished and varied career in finance. Through Agriledger, Genevieve is now on a mission to leverage new technologies to enable trust and transparency in the Agriculture ecosystem, by providing services and tools for digital identity and traceability from seed to customers for farmers, suppliers, consumers and governments. AgriLedger recently won the special prize from Singularity University at the FinTechJam in London and could be the breakthrough for a better life for farmers. On this episode of P/squared we delve into Genevieve’s story, explore where her drives comes from, and how to stay in balance through the process of pioneering. Please enjoy this episode and take what resonates with you! Head to our website to watch the video version: www.brightshift.co.uk/psquared