In this episode, I had the rare opportunity to interview three childhood friends and founders of @canowater who joined forces to come up with a solution to a major global issue after a trip to a plastic-strewn beach in Thailand. In just four years, Josh White (@josh_white1), Ariel Booker (@arielhbooker) and Perry Alexander Fielding (@yoskarie) have sold close to 15M CanO Waters, can be found at all of the major retailers in the UK, and are enjoying a 600% year on year growth. In this episode of P/squared, the boys open up about the rollercoaster journey that led them to their unstoppable success, including dealing with rejection, breaking down the anatomy of an authentic brand, and how to genuinely combine purpose and profit.  Please enjoy this episode and take what resonates with you!

Head to our website to watch the video version: www.brightshift.co.uk/psquared