This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Ben Miller, founding team member and chief adviser at Common Goal, to discuss the soccer nonprofit’s mission, its new deal with Adidas, and the organization’s anti-racism project.
Coffee Break topics:
1:50 - How Common Goal works with athletes, managers and agents to invest in soccer-based NGOs around the world.
3:30 - Common Goal’s current partners and how it plans to expand its network to reach an even larger audience.
8:05 - Discussing the power athletes have to create authentic and positive change around the world.
9:25 - Why Common Goal’s new partnership with Adidas will enable it to create new content and invest in more charities.
12:49 - A look at Common Goal’s anti-racism project.
This week on Coffee Break, Hirsch reveals the secret sauce inside his new versatile, agile, generalist agency.
Hirsch, together with Evan Leatherwood (duos at SJR, Hill+ Knowlton and WPP), set up their very own shop in December 2020. Today, with a staff of 20 based out of an office in midtown Manhattan and a suite of services steeped in media relations, content and strategic comms, the agency is thriving. In this week’s Coffee Break, Hirsch opines on talent recruitment, the tech boom migration and creating a flexible culture that embraces a positive work/life balance.
Podcast topics
- Creating a small team of nimble, versatile, generalists with the ability to create efficiencies, greater value and engagement.
- Experimenting with the work week to avoid burnout and integrating programs to ensure success for every member of the team.
- The tech boom migration from Silicon Valley to Miami, Austin, LA and Canada too!
- Hirsch Leatherwood’s tactics for less fire drills and work-free weekends.
- Why investing in talent will become even more crucial for building out teams, culture and attracting long-term growth.