Rina Gocaj-Bekiri and Floriye Elmazi are co-founders of Sisterwould, an innovative and inclusive haircare brand, which launched in Fall 2022. Sisterwould, which is cruelty-free, vegan, and Australian-created, has partnered with Vision Australia as part of its goal to meet the needs of the visually impaired and blind community. One of the first of its kind, the brand includes Braille and tactile imprinting to meet its inclusive mission, and recently won the Beacon Award for Inclusivity Champion by digital publication Beauty Independent. In the past year, the brand has been featured in Forbes and Smart Company, partnered with massive retailer Revolve, and now counts celebrities like Matthew McConaughey and the beauty teams of Dua Lipa and Nicole Kidman as fans.

In this chat, we talk about why they started their company, unique social media tactics you can use to expand your business, and the importance of growing a brand close to your heart.