In this episode, Sarah's dives into the dynamic world of music PR with Alex Jukes, a seasoned expert who has spent 16 years navigating the electronic music scene. The conversation covers the evolution of music promotion, highlighting the shift from traditional methods to the fast-paced, social media-driven landscape of today. The guest shares personal anecdotes about their journey, including a memorable university competition that sparked their career in PR. They discuss the importance of building genuine connections with audiences, the rise of pop-up events, and the challenges artists face in a saturated market. The episode also touches on the changing landscape of festivals, the impact of social media on music promotion, and the unique experiences that modern festivals offer. With insights into the nightlife industry, the conversation reveals the balance between professionalism and the party culture that defines the electronic music world. Key Takeaways Evolution of Music Promotion: The music PR landscape has drastically changed over the past 16 years, shifting from traditional methods like sending physical records to media to a fast-paced digital environment driven by social media, where promotion can happen in just a few days. Importance of Community: For artists today, building a dedicated community is crucial. Having a smaller, engaged audience can be more beneficial than a large number of followers who do not actively support the artist. Grassroots efforts, such as intimate pop-up events, help foster this connection. Festival Experience Trends: The festival scene is evolving towards more experiential events that offer unique locations and immersive experiences, moving away from traditional camping festivals. This shift caters to an older audience seeking luxury and memorable experiences. Challenges in the Industry: While there are opportunities for artists to break through quickly, the oversaturation of music and the low revenue from streaming pose significant challenges. Artists must focus on building a loyal audience to sustain their careers. Professionalism in the Nightlife Industry: The nightlife and festival industries have become more professional over the years, with a greater emphasis on safety, reputation, and the need for staff to balance work and socializing effectively. This shift has led to a more structured environment, even in traditionally chaotic settings. Social Links https://www.tiktok.com/@provocateurspodcast https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg https://www.instagram.com/alexjukebox/?hl=en https://www.instagram.com/loudandunfilteredpod/?hl=en https://www.instagram.com/jukeboxpr/?hl=en Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades. With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business. Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way. https://sarahmoxom.co.uk/ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/