Effective Marketing Strategies for Therapists in Private Practice
In this podcast episode, host Claire Feldman discusses practical and simple strategies therapists can employ to market their private practices effectively. She emphasizes the importance of dedicating regular time slots for marketing activities and suggests diversifying content across various platforms like blogs, emails, podcasts, and social media. Claire also introduces useful tools like Descript for content creation and scheduling, and advocates for re-purposing content to maximize reach without overwhelm. The episode aims to alleviate therapists' fears and uncertainties about marketing, providing actionable tips to build a consistent and successful marketing strategy.
00:00 Introduction to Private Practice Marketing
00:38 The Importance of Consistent Marketing
01:30 Setting Aside Time for Marketing
04:35 Choosing the Right Platforms
05:39 Utilizing Tools for Content Creation
07:18 Repurposing Content for Efficiency
18:49 Maintaining Consistency in Marketing
21:10 Conclusion and Resources
Want free resources to support your practice growth?
