In this episode, host Claire Feldman chats with Lauren Baird, a psychotherapist and social worker, about her journey to leveraging Instagram for her therapy practice. Lauren shares her initial struggles, the importance of finding a niche, and the power of authentic content creation. She also discusses her collaborations with brands like 'This Works' and offers valuable advice for therapists looking to grow their presence on Instagram. This episode is packed with insights on building an online brand, connecting with an audience, and balancing authenticity with marketing.
00:00 Introduction and Guest Welcome
00:07 Lauren's Background and Career Journey
01:01 Starting Inner Glow Therapy
01:46 Challenges and Growth on Instagram
04:09 Balancing NHS Work and Private Practice
06:06 Navigating Instagram as a Therapist
07:36 Building Confidence and Visibility
14:16 Filling Practice Through Instagram
27:44 Collaborations and Brand Partnerships
36:52 Advice for New Therapists on Instagram
40:22 Conclusion and Contact Information
Find lauren at https://www.innerglowtherapy.co.uk/
Instagram https://www.instagram.com/innerglowtherapy/ and https://www.instagram.com/therapybusinesshub
To find out more about me and my services visit:
