In this episode, Claire Feldman continues the discussionfrom the previous installment about Instagram marketing for therapists. Afterrecapping the basics like defining your niche, branding, and optimizing yourbio, Claire delves deeper into creating engaging content. She discussesshifting perspectives on social media's role in client acquisition, emphasizingthe importance of community building, effective content types like reels andcarousel posts, and the creation of 'hooks' to capture attention. Claireprovides tips on balancing content creation time, the importance ofconsistency, and effective methods for promoting your services usingstorytelling techniques. She also teases an upcoming comprehensive coursedesigned to guide therapists through these processes step-by-step.

00:00 Introduction and Recap of Part One

01:18 The Importance of Instagram for Therapists

04:51 Creating Engaging Content

08:12 Content Pillars and Themes

15:04 Consistency and Content Types

18:59 Using Hooks to Capture Attention

23:27 Promoting Your Services Effectively

29:19 Conclusion and Upcoming Course