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Prose + Comms: Engagement, Unplugged
BrightSign
14 episodes
2 weeks ago
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
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Marketing
Technology,
Business
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All content for Prose + Comms: Engagement, Unplugged is the property of BrightSign and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Show more...
Marketing
Technology,
Business
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Why Your Culture Might Be Killing Your CX
Prose + Comms: Engagement, Unplugged
39 minutes
4 months ago
Why Your Culture Might Be Killing Your CX

What’s the real impact of company culture, looking beyond the buzzwords and mission statements? In this episode of Prose + Comms, we explore how culture shapes the customer experience, why internal alignment matters more than ever, and what happens when brand values break down. From leadership to the frontlines, we unpack how trust, consistency, and authenticity influence the way customers feel, and what that means for the brands trying to earn their loyalty. We’re joined by communications leader and executive coach Bob Osmond, who shares his insights into how culture and brand experience intersect, and what it really takes to get it right.

If you want to hear more from Bob, you can connect with him on LinkedIn. 

Prose + Comms: Engagement, Unplugged
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.