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Prose + Comms: Engagement, Unplugged
BrightSign
14 episodes
2 weeks ago
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
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Marketing
Technology,
Business
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All content for Prose + Comms: Engagement, Unplugged is the property of BrightSign and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Show more...
Marketing
Technology,
Business
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From Noise to News: What Journalists Wish Marketers Knew
Prose + Comms: Engagement, Unplugged
31 minutes
3 months ago
From Noise to News: What Journalists Wish Marketers Knew

What does it take to earn media attention today? In this episode of Prose + Comms, we unpack what makes something newsworthy, why so many brand stories fall flat, and how marketers can better connect with journalists. To help us separate noise from news, we’re joined by Dave Haynes of Sixteen:Nine, a veteran journalist who’s seen (and ignored) more pitches than most. He’s here to share what lands, what fails, and what he never wants to see in a press release again.

To hear more from Dave, you can find him on LinkedIn and check out sixteen-nine.net.

Prose + Comms: Engagement, Unplugged
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.