Data-Driven vs. Gut-Driven: Who Wins the Strategy War? Navigating Marketing Strategies for Customer Experience

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Prose + Comms: Engagement, Unplugged

BrightSign

14 episodes

1 week ago

This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.

All content for Prose + Comms: Engagement, Unplugged is the property of BrightSign and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Data-Driven vs. Gut-Driven: Who Wins the Strategy War? Navigating Marketing Strategies for Customer Experience

Prose + Comms: Engagement, Unplugged

47 minutes

2 months ago

Data-Driven vs. Gut-Driven: Who Wins the Strategy War? Navigating Marketing Strategies for Customer Experience

Marketers today must navigate the constant tension between data-driven strategies and gut-driven intuition. This episode explores how to enhance customer experience through the balance of data insights and human empathy. With AI, analytics, and automation delivering more data than ever, the challenge lies in deciding when to lean on hard numbers and when to trust gut feelings.

Join hosts Laura Smith and Brian Rowley as they sit down with strategy veteran Joe Panepinto. They discuss the risks of over-relying on automation without human interpretation, and practical ways to measure impact in branding and marketing events. If you've ever wondered whether to trust the numbers or your instincts, tune in for a fresh perspective on mastering your marketing approach and achieving extraordinary customer experiences.

🔗 Connect with Joe Panepinto on LinkedIn.