Can creativity and process really coexist, or are they destined to clash? In this episode of Prose + Comms: Engagement, Unplugged, Brian Rowley and Laura Smith explore one of marketing’s biggest challenges: building a culture where innovative ideas can flourish alongside strong accountability and execution.  

They explore why too much structure can feel like a cage, why too little can lead to chaos, and how teams can strike the right balance. Even Producer Joey jumps in with his perspective from the creative side. From effective brainstorms to project management tools, the conversation uncovers what it takes to create space for innovation while still getting work done.