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Prose + Comms: Engagement, Unplugged
BrightSign
14 episodes
2 weeks ago
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
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Marketing
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All content for Prose + Comms: Engagement, Unplugged is the property of BrightSign and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Show more...
Marketing
Technology,
Business
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Beyond the Likes and Follows: What the Best Brands Get Right About Influencer Partnerships
Prose + Comms: Engagement, Unplugged
35 minutes
1 month ago
Beyond the Likes and Follows: What the Best Brands Get Right About Influencer Partnerships

Influencer marketing is about more than follower counts. It’s about authenticity, strategy, and results. In this episode, Laura and Brian sit down with influencer marketing expert Joelle Moroney to explore how top brands balance micro and celebrity influencers, leverage AI for discovery and vetting, and measure real impact. 

Hear actionable insights on creating campaigns that resonate, build awareness, and drive engagement with the right audience. And get essential tips and strategies to elevate your influencer marketing game.

 

And to hear more from Joelle Moroney, you can find her on LinkedIn. 

Prose + Comms: Engagement, Unplugged
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.