Agency or In-House? The Great Marketing Tug-of-War

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Prose + Comms: Engagement, Unplugged

BrightSign

15 episodes

1 day ago

This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.

All content for Prose + Comms: Engagement, Unplugged is the property of BrightSign and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Agency or In-House? The Great Marketing Tug-of-War

Prose + Comms: Engagement, Unplugged

30 minutes

3 months ago

Agency or In-House? The Great Marketing Tug-of-War

This week on Prose + Comms, Laura Smith and Brian Rowley explore one of marketing’s most persistent questions: Should brands go in-house, outsource to agencies, or find a hybrid approach? With shifting priorities and rising demands for speed and creativity, the answer is more nuanced than ever. Plus, they debunk some of the biggest myths about in-house and agency work, from cost perceptions to creative output.