In today's video, we're challenging the outdated "good, better, best" approach for painting options! As someone who still keeps their Blockbuster card in their wallet, let’s discuss why it's time to let go of old habits and embrace smarter strategies. Many companies offered three choices to clients, believing it simplified decisions. But what happens when most homeowners know little about paint? Instead of overwhelming them with options, discover how to focus on one quality recommendation that truly meets their needs. We’ll explore: - Why presenting multiple options can backfire. - The benefits of recommending high-quality paint. - Real-life examples that illustrate how a simple change in approach can increase your profits and enhance customer satisfaction. Ready to rethink your selling strategy? Watch the video, and let’s elevate your painting business together! Why a high close rate hurts your business? Check out this video!
Why Closing Every Job might be Hurting your Painting Business (youtube.com) Pros Pondering Paint - YouTube