Join us on the Propertybuyer Podcast as we sit down with Ewan Morton, Managing Director of Morton Real Estate. From co-founding the business with his father to growing it into a thriving agency with eight offices and over 100 staff, Ewan brings more than 25 years of experience and a reputation for straight-talking honesty. In this episode, we tackle one of the most controversial issues in real estate: underquoting. Ewan unpacks why it persists, the damage it causes to buyers and sellers, and what it will take to finally break the cycle. Drawing on his years as a director of the Real Estate Institute of NSW, he also shares unique insights into the role of industry bodies, regulation, and ethics in shaping a fairer property market. We explore the grey areas between strategy and misrepresentation, the rise of digital transparency, and the moral codes (or lack thereof) that agents follow. Ewan highlights real-world consequences for both buyers and vendors, while also offering best-practice strategies for quoting that balance market interest with integrity. Beyond underquoting, Ewan gives his perspective on Sydney’s current property market, from shifting buyer sentiment and stock levels this spring to the dynamics driving activity across prestige, downsizer, first-home buyer, and investor segments. Essential listening for anyone navigating today’s market, this episode blends candid industry insights with practical advice to help you make better property decisions.