In this episode of the Property Pipeline Pro podcast I look at identifying your perfect client for your property business to enable you to market directly to them more effectively.

It is essential in marketing to lock down exactly who you are marketing to, This helps you to focus your efforts and speak directly to them.

It’s a great idea to create what we call an Ideal Customer Profile’ for both the motivated sellers you are targeting and the sort of investors you need to offer either sourced properties or the perfect investor for your property projects

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