Catch the latest episode of PROPcasts as Michael Meyer sits down with Emmanuel Bakarema, Senior Director of User Experience at Propeller. They unpack what makes a healthcare digital experience truly effective—from building trust through clear, accessible design to leveraging AI for smarter user research and personalization. Emmanuel also shares why thoughtful collaboration and empathy are key to creating seamless digital experiences.
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Catch the latest episode of PROPcasts as Michael Meyer sits down with Emmanuel Bakarema, Senior Director of User Experience at Propeller. They unpack what makes a healthcare digital experience truly effective—from building trust through clear, accessible design to leveraging AI for smarter user research and personalization. Emmanuel also shares why thoughtful collaboration and empathy are key to creating seamless digital experiences.
Catch the latest episode of PROPcasts with Diana Snyder, SVP/Experience Strategy at Propeller, and Kate Rush Sheehy, SVP/Strategy & Insights at GSDM. They dive into key takeaways from SXSW—how mission-driven branding is building communities, the rise of fan cocreation, and why gaming is the next frontier for brands. Plus, we discuss AI in creativity and the future of synthetic audiences.
PROPcasts
Catch the latest episode of PROPcasts as Michael Meyer sits down with Emmanuel Bakarema, Senior Director of User Experience at Propeller. They unpack what makes a healthcare digital experience truly effective—from building trust through clear, accessible design to leveraging AI for smarter user research and personalization. Emmanuel also shares why thoughtful collaboration and empathy are key to creating seamless digital experiences.
