Unlocking Sales: Using Archetypes to Boost Event Ticket Sales

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PromoTix University

William Royall Jr

5 episodes

3 months ago

PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales. Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition. From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free. 🎟️ Stop guessing. Start growing. Welcome to PromoTix University.

All content for PromoTix University is the property of William Royall Jr and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Unlocking Sales: Using Archetypes to Boost Event Ticket Sales

PromoTix University

10 minutes

6 months ago

Unlocking Sales: Using Archetypes to Boost Event Ticket Sales

PromoTix University Podcast – Episode 3 🎙️
Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall

In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection.

Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets.

🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy.

🔗 Download the Brand Archetype Worksheet (yes, it's free):
https://connect.promotix.com/brand-archetypes-event-worksheet

📖 Chapters

00:00 - Introduction to Brand Archetypes
01:33 - The 12 Brand Archetypes Explained
03:52 - Selling More VIP Tickets with Brand Archetypes
05:23 - Applying Brand Archetypes to Different Types of Events
09:02 - Implementing Brand Archetypes in Your Event Marketing
10:01 - Taking Action with the Brand Archetype Framework for Events

💻 Follow me

YouTube: https://www.youtube.com/@williamroyalljr
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LinkedIn: https://linkedin.com/in/williamroyalljr
Website: https://www.promotix.com/

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